Skip to content

Branded & Verified Business Caller ID

Building Trust with Your Customers & Ensuring the Highest Call Answer Rates. Works via your Google or Apple App and No Carrier Depedency.

Assertion Identity Assurance™

The Only Gen AI Powered Secure Branded Calling Solution that Works Globally

Address Customer by Name
Get immediate attention with a personal connect
Get a consistent, global reach
Brand across domestic, global & roaming users
Highlight your brand
Stand out from competition with your logo & brand
MFA-inspired secure branding
Protect your brand from number and identity spoofing
Send a personalized message
Gen Al optimized message per customer to get them interested
No more spam badge!
Get around “silence unknown caller” feature & spam filters
Multi-lingual Branding
Branding in 24+ Languages for better customer accessibility

No double billing!
Auto fall back to secondary
branded calling provider

Get Better Call Connect Rates with Assertion

Assertion Verified Business Caller ID and Enterprise Call Branding Solution

Get 50% more call connects and closures on outbound calls today!

Why is Assertion better than Competition?

1. Personalized
Branding

  • Bypass telco and app-based spam filters
  • 100% reach to app users  
  • Multi-lingual branding 
  • No double billing on fallback branding

2. Lead
Generation

  • Personalized pre-call notifications
  • Get user consent and preferred time to call from the phone locked screen
  • Reduce UCC complaints

3. Privacy
Pack

  • Customer phone number and message are encrypted end to end
  • Secure by Design
  • Can be hosted on Private cloud

4. Scam Check

  • MFA like anti-spoof technology to securely brand calls
  • Detect brand impersonators to safeguard customers

5. Lead
Recovery

  • Re-engage a lost lead by sending personalized message
  • Integrate with your dialer to schedule a call back

6. Customer Survey

  • Get quick post-call feedback in star rating
  • Instantly connect with unhappy customers to improve CSAT

7. Rich Media Notifications

  • Better accessibility and engagement of users with voice, image and video.
  • AI generated option available 

8. Multibrand Support

  • Flexibility to brand your calls with any of your sub-brands using your apps
  • Cross sell between brands

FAQs about Branded Calling

What is branded calling and how does it work?

Branded calling displays a verified business name, logo, and call purpose on a recipient’s phone before the call is answered. Identity Assurance enables branded calling using an app-based delivery to improve trust and answer rates.

How does Identity Assurance improve call answer rates?

Identity Assurance improves answer rates by replacing unknown or spam tagged caller IDs with verified brand identity and call context. Enterprises typically see 40–60% higher first-call connect rates from their existing customers.

Why are legitimate business calls marked as spam?

Legitimate calls are often marked as spam due to carrier reputation systems, inconsistent calling patterns, or lack of verified identity signals. Assertion Identity Assurance helps enterprises regain control over how their calls appear to customers.

Is Identity Assurance the same as Truecaller for Business or CNAP?

No. Identity Assurance is designed for enterprise-grade control, high privacy, and multi-tenant branding, and works across carriers and app environments. It gives enterprises direct control over call presentation, not just secondary pop-up caller ID. Assertion also bypasses all other branding providers and shows on top and ensures you don’t get double billed.