Phone scams are on the rise. A recent Consumer Reports investigation reveals scammers are stealing billions of dollars each year by posing as bank officials, tech support, and other trusted sources. They often spoof caller IDs, making it look like they are calling from a legitimate number.
Cathy’s Story
Cathy, a Wells Fargo, customer, received a call from someone claiming to be a bank representative. The caller said there was suspicious activity on her bank account and needed to verify details right away. Worried about her money, Cathy shared personal information. By the time she realized it was a scam, she had lost her savings.
The Growing Threat of Bank Impersonation
Stories like Cathy’s happen every day. Attackers prey on fear and urgency. They say things like, “Your account will be locked,” or “You must act now to avoid a loss.” This pressure causes many people to give out sensitive data, such as passwords or one-time passcodes (OTPs).
How In-Call Verification Works
In-call verification is a security feature of Assertion Identity Assurance, a GenAI-powered secure call branding solution that allows you to confirm the caller’s identity during the conversation. Here’s what happens:
- Real-Time Scam Check: When you pick up the call and are not sure if the caller is legit, you can go on the company’s app and click on a button to get real-time verification of the caller.
- Immediate Action: If verification fails, the call is flagged, and you know to hang up. If it succeeds, you can speak with peace of mind.
Why This Matters
- Stops Spoofing: Even if scammers fake a caller ID, they cannot pass a real-time scam check.
- Builds Trust: Customers feel safer knowing they can confirm a call on the spot.
- Prevents Loss: A few seconds to verify can save you from losing your life savings
Assertion Identity Assurance
Build customer’s trust in your calls again by choosing Assertion Identity Assurance:
- Branded Calls – Your logo, your name, your trust.
- Personalized Call Purpose – “Hi Jay, Exclusive Credit Card Offer” – no more guesswork and better CX.
- Smart Call Scheduling – Customers choose the best time to talk.
- AI-Powered Personalization – Context-driven, real-time call insights.
- In-Call Verification – No more impersonation scams hurting your brand.
Staying Safe
If a call feels rushed or threatening, pause. Real banks will not demand immediate action or personal data without proper verification. With In-Call Verification, you gain a layer of security that helps protect your money and your peace of mind.
Phone scams are not going away, but you can fight back. In-call verification is a simple, powerful tool that helps ensure you never have to wonder, “Is this caller who they say they are?” again.
Get onboard with the most secure call branding solution Today. Talk to us to get a Demo of Assertion Identity Assurance.
