Subject:
Thread-Index: AQHa1A/WGW4PGGV9tEmkbJakdHfGKQ==
Date: Fri, 12 Jul 2024 03:59:05 +0000
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	<MA0PR01MB9877609EF47FA3B38006CC73A0A62@MA0PR01MB9877.INDPRD01.PROD.OUTLOOK.COM>
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Thanks for reaching out regarding the need for Smart Call Branding.  This e=
mail explains the context of how our solution works, what to expect.  It al=
so has a few business and technical discovery questions, so we understand t=
heir business and expectations. It will be great if we can get on a call wi=
th the account team / customer to understand more.

Context:

  1.  It is assumed that the customer has a mobile application.
  2.  Assertion will supply an Android and IOS SDK that the customer will b=
e expected to integrate with their existing mobile application.
  3.  The system operates in 2 logical parts =96 Consent flow (that sends a=
 pre-call message to the end-user and collects their consent) and Smart Cal=
l branding flow (that launches the branded call).
  4.  Consent flow:
     *   Assertion Identity Assurance integrates with the dialer (Avaya POM=
 / Avaya AXP / Genesys etc.) to pull the contact list ahead of the campaign=
 start.
     *   It sends a consent message to each contact approx.. 30 minutes bef=
ore the call launch time.  The consent message is sent as an app notificati=
on.
     *   If end-user interacts with the app and provides consent and prefer=
red time to call, the system will reschedule the call with the dialer.  If =
end-user does not provide consent or does not interact with the notificatio=
n, the call will be scheduled for dialing immediately.
  5.  Smart call branding flow:

     *   Assertion will supply the software that will screen all outgoing a=
nd incoming calls to/from the enterprise, use that hook to inform the mobil=
e app that a call is expected to arrive from the enterprise.
     *   Assertion will determine based on end-user=92s network and other c=
onditions, whether to launch the call as an App-branded call or fallback to=
 a Telco branded call (fallback option is only in the US).
     *   End-user will receive the call as a branded call with full screen =
graphics and a personalized message
  1.  The flow for dialer launched calls will be Consent flow + Smart call =
branding flow.
  2.  The flow for manually dialed calls will be Smart call branding flow (=
no Consent flow).
  3.  NOTE: To support live call verification, Assertion needs to screen in=
coming calls as well.

Discovery questions:

  1.  Which lines of businesses make outgoing calls?
  2.  Which dialing modes do you use?
     *   Predictive
     *   Preview
     *   Progressive
  3.  Do you also do manual dials to customers?

     *   Do employees call from their enterprise phones / mobile app or dir=
ectly from their mobile phone? (Note: In this version, this solution does n=
ot brand calls made from employee=92s mobile phone directly. )
  1.  Do you outsource the =93out calling=94 process?

     *   If you outsource, do all calls flow through your system or directl=
y from the outsourcer to the Telco and to the customer?
  1.  What is the Connect rate on the outbound calls?

     *   Percentage of calls answered
     *   Average duration of connected calls
  1.  Do you measure outcomes of the outbound call (e.g., sales closure etc=
.),  If so, how?
  2.  What are your top 2 challenges in the outbound calling universe?
  3.  Are customers getting scammed by impersonators using your brand to ca=
ll them?
  4.  How many customers have your mobile app?

     *   As an absolute number and as a percentage relative to your retail =
customer base
     *   IOS Vs Android
     *   Used your mobile app in the last 30 days
  1.  What dialer do you have?
  2.  What SBCs do you have?
  3.  Do you have 100% SIP trunks?

     *   If not, what percentage of outbound calls flow on SIP trunks?
  1.  Can we get a complete voice network architecture, so we understand th=
e components and their interactions?
  2.  What is the user experience you seek?
  3.  What are the outcomes you expect?

Thanks



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<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Columns 3"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Columns 4"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Columns 5"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Grid 1"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Grid 2"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Grid 3"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Grid 4"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Grid 5"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Grid 6"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Grid 7"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Grid 8"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table List 1"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table List 2"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table List 3"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table List 4"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table List 5"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table List 6"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table List 7"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table List 8"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table 3D effects 1"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
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<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table 3D effects 3"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Contemporary"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Elegant"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Professional"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Subtle 1"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Subtle 2"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Web 1"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Web 2"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Web 3"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Balloon Text"/>
<w:LsdException Locked=3D"false" Priority=3D"39" Name=3D"Table Grid"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"true=
" Name=3D"Table Theme"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" Name=3D"Placeholder Te=
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<w:LsdException Locked=3D"false" Priority=3D"1" QFormat=3D"true" Name=3D"No=
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<w:LsdException Locked=3D"false" Priority=3D"60" Name=3D"Light Shading"/>
<w:LsdException Locked=3D"false" Priority=3D"61" Name=3D"Light List"/>
<w:LsdException Locked=3D"false" Priority=3D"62" Name=3D"Light Grid"/>
<w:LsdException Locked=3D"false" Priority=3D"63" Name=3D"Medium Shading 1"/=
>
<w:LsdException Locked=3D"false" Priority=3D"64" Name=3D"Medium Shading 2"/=
>
<w:LsdException Locked=3D"false" Priority=3D"65" Name=3D"Medium List 1"/>
<w:LsdException Locked=3D"false" Priority=3D"66" Name=3D"Medium List 2"/>
<w:LsdException Locked=3D"false" Priority=3D"67" Name=3D"Medium Grid 1"/>
<w:LsdException Locked=3D"false" Priority=3D"68" Name=3D"Medium Grid 2"/>
<w:LsdException Locked=3D"false" Priority=3D"69" Name=3D"Medium Grid 3"/>
<w:LsdException Locked=3D"false" Priority=3D"70" Name=3D"Dark List"/>
<w:LsdException Locked=3D"false" Priority=3D"71" Name=3D"Colorful Shading"/=
>
<w:LsdException Locked=3D"false" Priority=3D"72" Name=3D"Colorful List"/>
<w:LsdException Locked=3D"false" Priority=3D"73" Name=3D"Colorful Grid"/>
<w:LsdException Locked=3D"false" Priority=3D"60" Name=3D"Light Shading Acce=
nt 1"/>
<w:LsdException Locked=3D"false" Priority=3D"61" Name=3D"Light List Accent =
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<w:LsdException Locked=3D"false" Priority=3D"62" Name=3D"Light Grid Accent =
1"/>
<w:LsdException Locked=3D"false" Priority=3D"63" Name=3D"Medium Shading 1 A=
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<w:LsdException Locked=3D"false" Priority=3D"64" Name=3D"Medium Shading 2 A=
ccent 1"/>
<w:LsdException Locked=3D"false" Priority=3D"65" Name=3D"Medium List 1 Acce=
nt 1"/>
<w:LsdException Locked=3D"false" SemiHidden=3D"true" Name=3D"Revision"/>
<w:LsdException Locked=3D"false" Priority=3D"34" QFormat=3D"true" Name=3D"L=
ist Paragraph"/>
<w:LsdException Locked=3D"false" Priority=3D"29" QFormat=3D"true" Name=3D"Q=
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<w:LsdException Locked=3D"false" Priority=3D"30" QFormat=3D"true" Name=3D"I=
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<w:LsdException Locked=3D"false" Priority=3D"66" Name=3D"Medium List 2 Acce=
nt 1"/>
<w:LsdException Locked=3D"false" Priority=3D"67" Name=3D"Medium Grid 1 Acce=
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<w:LsdException Locked=3D"false" Priority=3D"68" Name=3D"Medium Grid 2 Acce=
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<w:LsdException Locked=3D"false" Priority=3D"69" Name=3D"Medium Grid 3 Acce=
nt 1"/>
<w:LsdException Locked=3D"false" Priority=3D"70" Name=3D"Dark List Accent 1=
"/>
<w:LsdException Locked=3D"false" Priority=3D"71" Name=3D"Colorful Shading A=
ccent 1"/>
<w:LsdException Locked=3D"false" Priority=3D"72" Name=3D"Colorful List Acce=
nt 1"/>
<w:LsdException Locked=3D"false" Priority=3D"73" Name=3D"Colorful Grid Acce=
nt 1"/>
<w:LsdException Locked=3D"false" Priority=3D"60" Name=3D"Light Shading Acce=
nt 2"/>
<w:LsdException Locked=3D"false" Priority=3D"61" Name=3D"Light List Accent =
2"/>
<w:LsdException Locked=3D"false" Priority=3D"62" Name=3D"Light Grid Accent =
2"/>
<w:LsdException Locked=3D"false" Priority=3D"63" Name=3D"Medium Shading 1 A=
ccent 2"/>
<w:LsdException Locked=3D"false" Priority=3D"64" Name=3D"Medium Shading 2 A=
ccent 2"/>
<w:LsdException Locked=3D"false" Priority=3D"65" Name=3D"Medium List 1 Acce=
nt 2"/>
<w:LsdException Locked=3D"false" Priority=3D"66" Name=3D"Medium List 2 Acce=
nt 2"/>
<w:LsdException Locked=3D"false" Priority=3D"67" Name=3D"Medium Grid 1 Acce=
nt 2"/>
<w:LsdException Locked=3D"false" Priority=3D"68" Name=3D"Medium Grid 2 Acce=
nt 2"/>
<w:LsdException Locked=3D"false" Priority=3D"69" Name=3D"Medium Grid 3 Acce=
nt 2"/>
<w:LsdException Locked=3D"false" Priority=3D"70" Name=3D"Dark List Accent 2=
"/>
<w:LsdException Locked=3D"false" Priority=3D"71" Name=3D"Colorful Shading A=
ccent 2"/>
<w:LsdException Locked=3D"false" Priority=3D"72" Name=3D"Colorful List Acce=
nt 2"/>
<w:LsdException Locked=3D"false" Priority=3D"73" Name=3D"Colorful Grid Acce=
nt 2"/>
<w:LsdException Locked=3D"false" Priority=3D"60" Name=3D"Light Shading Acce=
nt 3"/>
<w:LsdException Locked=3D"false" Priority=3D"61" Name=3D"Light List Accent =
3"/>
<w:LsdException Locked=3D"false" Priority=3D"62" Name=3D"Light Grid Accent =
3"/>
<w:LsdException Locked=3D"false" Priority=3D"63" Name=3D"Medium Shading 1 A=
ccent 3"/>
<w:LsdException Locked=3D"false" Priority=3D"64" Name=3D"Medium Shading 2 A=
ccent 3"/>
<w:LsdException Locked=3D"false" Priority=3D"65" Name=3D"Medium List 1 Acce=
nt 3"/>
<w:LsdException Locked=3D"false" Priority=3D"66" Name=3D"Medium List 2 Acce=
nt 3"/>
<w:LsdException Locked=3D"false" Priority=3D"67" Name=3D"Medium Grid 1 Acce=
nt 3"/>
<w:LsdException Locked=3D"false" Priority=3D"68" Name=3D"Medium Grid 2 Acce=
nt 3"/>
<w:LsdException Locked=3D"false" Priority=3D"69" Name=3D"Medium Grid 3 Acce=
nt 3"/>
<w:LsdException Locked=3D"false" Priority=3D"70" Name=3D"Dark List Accent 3=
"/>
<w:LsdException Locked=3D"false" Priority=3D"71" Name=3D"Colorful Shading A=
ccent 3"/>
<w:LsdException Locked=3D"false" Priority=3D"72" Name=3D"Colorful List Acce=
nt 3"/>
<w:LsdException Locked=3D"false" Priority=3D"73" Name=3D"Colorful Grid Acce=
nt 3"/>
<w:LsdException Locked=3D"false" Priority=3D"60" Name=3D"Light Shading Acce=
nt 4"/>
<w:LsdException Locked=3D"false" Priority=3D"61" Name=3D"Light List Accent =
4"/>
<w:LsdException Locked=3D"false" Priority=3D"62" Name=3D"Light Grid Accent =
4"/>
<w:LsdException Locked=3D"false" Priority=3D"63" Name=3D"Medium Shading 1 A=
ccent 4"/>
<w:LsdException Locked=3D"false" Priority=3D"64" Name=3D"Medium Shading 2 A=
ccent 4"/>
<w:LsdException Locked=3D"false" Priority=3D"65" Name=3D"Medium List 1 Acce=
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<w:LsdException Locked=3D"false" Priority=3D"66" Name=3D"Medium List 2 Acce=
nt 4"/>
<w:LsdException Locked=3D"false" Priority=3D"67" Name=3D"Medium Grid 1 Acce=
nt 4"/>
<w:LsdException Locked=3D"false" Priority=3D"68" Name=3D"Medium Grid 2 Acce=
nt 4"/>
<w:LsdException Locked=3D"false" Priority=3D"69" Name=3D"Medium Grid 3 Acce=
nt 4"/>
<w:LsdException Locked=3D"false" Priority=3D"70" Name=3D"Dark List Accent 4=
"/>
<w:LsdException Locked=3D"false" Priority=3D"71" Name=3D"Colorful Shading A=
ccent 4"/>
<w:LsdException Locked=3D"false" Priority=3D"72" Name=3D"Colorful List Acce=
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<w:LsdException Locked=3D"false" Priority=3D"73" Name=3D"Colorful Grid Acce=
nt 4"/>
<w:LsdException Locked=3D"false" Priority=3D"60" Name=3D"Light Shading Acce=
nt 5"/>
<w:LsdException Locked=3D"false" Priority=3D"61" Name=3D"Light List Accent =
5"/>
<w:LsdException Locked=3D"false" Priority=3D"62" Name=3D"Light Grid Accent =
5"/>
<w:LsdException Locked=3D"false" Priority=3D"63" Name=3D"Medium Shading 1 A=
ccent 5"/>
<w:LsdException Locked=3D"false" Priority=3D"64" Name=3D"Medium Shading 2 A=
ccent 5"/>
<w:LsdException Locked=3D"false" Priority=3D"65" Name=3D"Medium List 1 Acce=
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<w:LsdException Locked=3D"false" Priority=3D"66" Name=3D"Medium List 2 Acce=
nt 5"/>
<w:LsdException Locked=3D"false" Priority=3D"67" Name=3D"Medium Grid 1 Acce=
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<w:LsdException Locked=3D"false" Priority=3D"68" Name=3D"Medium Grid 2 Acce=
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<w:LsdException Locked=3D"false" Priority=3D"69" Name=3D"Medium Grid 3 Acce=
nt 5"/>
<w:LsdException Locked=3D"false" Priority=3D"70" Name=3D"Dark List Accent 5=
"/>
<w:LsdException Locked=3D"false" Priority=3D"71" Name=3D"Colorful Shading A=
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<w:LsdException Locked=3D"false" Priority=3D"72" Name=3D"Colorful List Acce=
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<w:LsdException Locked=3D"false" Priority=3D"73" Name=3D"Colorful Grid Acce=
nt 5"/>
<w:LsdException Locked=3D"false" Priority=3D"60" Name=3D"Light Shading Acce=
nt 6"/>
<w:LsdException Locked=3D"false" Priority=3D"61" Name=3D"Light List Accent =
6"/>
<w:LsdException Locked=3D"false" Priority=3D"62" Name=3D"Light Grid Accent =
6"/>
<w:LsdException Locked=3D"false" Priority=3D"63" Name=3D"Medium Shading 1 A=
ccent 6"/>
<w:LsdException Locked=3D"false" Priority=3D"64" Name=3D"Medium Shading 2 A=
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<w:LsdException Locked=3D"false" Priority=3D"65" Name=3D"Medium List 1 Acce=
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<w:LsdException Locked=3D"false" Priority=3D"66" Name=3D"Medium List 2 Acce=
nt 6"/>
<w:LsdException Locked=3D"false" Priority=3D"67" Name=3D"Medium Grid 1 Acce=
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<w:LsdException Locked=3D"false" Priority=3D"68" Name=3D"Medium Grid 2 Acce=
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<w:LsdException Locked=3D"false" Priority=3D"69" Name=3D"Medium Grid 3 Acce=
nt 6"/>
<w:LsdException Locked=3D"false" Priority=3D"70" Name=3D"Dark List Accent 6=
"/>
<w:LsdException Locked=3D"false" Priority=3D"71" Name=3D"Colorful Shading A=
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<w:LsdException Locked=3D"false" Priority=3D"72" Name=3D"Colorful List Acce=
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<w:LsdException Locked=3D"false" Priority=3D"73" Name=3D"Colorful Grid Acce=
nt 6"/>
<w:LsdException Locked=3D"false" Priority=3D"19" QFormat=3D"true" Name=3D"S=
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<w:LsdException Locked=3D"false" Priority=3D"21" QFormat=3D"true" Name=3D"I=
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<w:LsdException Locked=3D"false" Priority=3D"31" QFormat=3D"true" Name=3D"S=
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<w:LsdException Locked=3D"false" Priority=3D"32" QFormat=3D"true" Name=3D"I=
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<w:LsdException Locked=3D"false" Priority=3D"33" QFormat=3D"true" Name=3D"B=
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<w:LsdException Locked=3D"false" Priority=3D"37" SemiHidden=3D"true" Unhide=
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<w:LsdException Locked=3D"false" Priority=3D"39" SemiHidden=3D"true" Unhide=
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<w:LsdException Locked=3D"false" Priority=3D"41" Name=3D"Plain Table 1"/>
<w:LsdException Locked=3D"false" Priority=3D"42" Name=3D"Plain Table 2"/>
<w:LsdException Locked=3D"false" Priority=3D"43" Name=3D"Plain Table 3"/>
<w:LsdException Locked=3D"false" Priority=3D"44" Name=3D"Plain Table 4"/>
<w:LsdException Locked=3D"false" Priority=3D"45" Name=3D"Plain Table 5"/>
<w:LsdException Locked=3D"false" Priority=3D"40" Name=3D"Grid Table Light"/=
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<w:LsdException Locked=3D"false" Priority=3D"46" Name=3D"Grid Table 1 Light=
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<w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"Grid Table 2"/>
<w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"Grid Table 3"/>
<w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"Grid Table 4"/>
<w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"Grid Table 5 Dark"=
/>
<w:LsdException Locked=3D"false" Priority=3D"51" Name=3D"Grid Table 6 Color=
ful"/>
<w:LsdException Locked=3D"false" Priority=3D"52" Name=3D"Grid Table 7 Color=
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<w:LsdException Locked=3D"false" Priority=3D"46" Name=3D"Grid Table 1 Light=
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<w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"Grid Table 2 Accen=
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<w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"Grid Table 3 Accen=
t 1"/>
<w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"Grid Table 4 Accen=
t 1"/>
<w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"Grid Table 5 Dark =
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<w:LsdException Locked=3D"false" Priority=3D"51" Name=3D"Grid Table 6 Color=
ful Accent 1"/>
<w:LsdException Locked=3D"false" Priority=3D"52" Name=3D"Grid Table 7 Color=
ful Accent 1"/>
<w:LsdException Locked=3D"false" Priority=3D"46" Name=3D"Grid Table 1 Light=
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<w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"Grid Table 2 Accen=
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<w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"Grid Table 3 Accen=
t 2"/>
<w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"Grid Table 4 Accen=
t 2"/>
<w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"Grid Table 5 Dark =
Accent 2"/>
<w:LsdException Locked=3D"false" Priority=3D"51" Name=3D"Grid Table 6 Color=
ful Accent 2"/>
<w:LsdException Locked=3D"false" Priority=3D"52" Name=3D"Grid Table 7 Color=
ful Accent 2"/>
<w:LsdException Locked=3D"false" Priority=3D"46" Name=3D"Grid Table 1 Light=
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<w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"Grid Table 2 Accen=
t 3"/>
<w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"Grid Table 3 Accen=
t 3"/>
<w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"Grid Table 4 Accen=
t 3"/>
<w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"Grid Table 5 Dark =
Accent 3"/>
<w:LsdException Locked=3D"false" Priority=3D"51" Name=3D"Grid Table 6 Color=
ful Accent 3"/>
<w:LsdException Locked=3D"false" Priority=3D"52" Name=3D"Grid Table 7 Color=
ful Accent 3"/>
<w:LsdException Locked=3D"false" Priority=3D"46" Name=3D"Grid Table 1 Light=
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<w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"Grid Table 2 Accen=
t 4"/>
<w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"Grid Table 3 Accen=
t 4"/>
<w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"Grid Table 4 Accen=
t 4"/>
<w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"Grid Table 5 Dark =
Accent 4"/>
<w:LsdException Locked=3D"false" Priority=3D"51" Name=3D"Grid Table 6 Color=
ful Accent 4"/>
<w:LsdException Locked=3D"false" Priority=3D"52" Name=3D"Grid Table 7 Color=
ful Accent 4"/>
<w:LsdException Locked=3D"false" Priority=3D"46" Name=3D"Grid Table 1 Light=
 Accent 5"/>
<w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"Grid Table 2 Accen=
t 5"/>
<w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"Grid Table 3 Accen=
t 5"/>
<w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"Grid Table 4 Accen=
t 5"/>
<w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"Grid Table 5 Dark =
Accent 5"/>
<w:LsdException Locked=3D"false" Priority=3D"51" Name=3D"Grid Table 6 Color=
ful Accent 5"/>
<w:LsdException Locked=3D"false" Priority=3D"52" Name=3D"Grid Table 7 Color=
ful Accent 5"/>
<w:LsdException Locked=3D"false" Priority=3D"46" Name=3D"Grid Table 1 Light=
 Accent 6"/>
<w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"Grid Table 2 Accen=
t 6"/>
<w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"Grid Table 3 Accen=
t 6"/>
<w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"Grid Table 4 Accen=
t 6"/>
<w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"Grid Table 5 Dark =
Accent 6"/>
<w:LsdException Locked=3D"false" Priority=3D"51" Name=3D"Grid Table 6 Color=
ful Accent 6"/>
<w:LsdException Locked=3D"false" Priority=3D"52" Name=3D"Grid Table 7 Color=
ful Accent 6"/>
<w:LsdException Locked=3D"false" Priority=3D"46" Name=3D"List Table 1 Light=
"/>
<w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"List Table 2"/>
<w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"List Table 3"/>
<w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"List Table 4"/>
<w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"List Table 5 Dark"=
/>
<w:LsdException Locked=3D"false" Priority=3D"51" Name=3D"List Table 6 Color=
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</head>
<body lang=3D"EN-US" link=3D"#0563C1" vlink=3D"#954F72" style=3D"tab-interv=
al:.5in;word-wrap:break-word">
<div class=3D"WordSection1">
<p class=3D"MsoNormal"><span style=3D"mso-ascii-font-family:Calibri;mso-far=
east-font-family:&quot;Times New Roman&quot;;mso-hansi-font-family:Calibri;=
mso-bidi-font-family:Calibri;color:black">Thanks for reaching out regarding=
 the need for Smart Call Branding.&nbsp; This email
 explains the context of how our solution works, what to expect.&nbsp; It a=
lso has a few business and technical discovery questions, so we understand =
their business and expectations. It will be great if we can get on a call w=
ith the account team / customer to understand
 more.<o:p></o:p></span></p>
<p class=3D"MsoNormal"><b><span style=3D"mso-ascii-font-family:Calibri;mso-=
fareast-font-family:&quot;Times New Roman&quot;;mso-hansi-font-family:Calib=
ri;mso-bidi-font-family:Calibri;color:black">&nbsp;</span></b><span style=
=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;Times New R=
oman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibri;color=
:black"><o:p></o:p></span></p>
<p class=3D"MsoNormal"><b><u><span style=3D"mso-ascii-font-family:Calibri;m=
so-fareast-font-family:&quot;Times New Roman&quot;;mso-hansi-font-family:Ca=
libri;mso-bidi-font-family:Calibri;color:black">Context:</span></u></b><spa=
n style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;Time=
s New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Calibr=
i;color:black"><o:p></o:p></span></p>
<ol style=3D"margin-top:0in" start=3D"1" type=3D"1">
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l0 level1 lfo1;tab-st=
ops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">It is assumed that the customer has a mobile application.&nbsp;&nbsp=
;<o:p></o:p></span></li><li class=3D"MsoNormal" style=3D"color:black;mso-li=
st:l0 level1 lfo1;tab-stops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Assertion will supply an Android and IOS SDK that the customer will =
be expected to integrate with their existing
 mobile application.<o:p></o:p></span></li><li class=3D"MsoNormal" style=3D=
"color:black;mso-list:l0 level1 lfo1;tab-stops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">The system operates in 2 logical parts =96 Consent flow (that sends =
a pre-call message to the end-user and collects
 their consent) and Smart Call branding flow (that launches the branded cal=
l).<o:p></o:p></span></li><li class=3D"MsoNormal" style=3D"color:black;mso-=
list:l0 level1 lfo1;tab-stops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Consent flow:&nbsp;<o:p></o:p></span></li><ol style=3D"margin-top:0i=
n" start=3D"1" type=3D"1">
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l0 level2 lfo1;tab-st=
ops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Assertion Identity Assurance integrates with the dialer (Avaya POM /=
 Avaya AXP /
<span class=3D"SpellE">Genesys</span> etc.) to pull the contact list ahead =
of the campaign start.&nbsp;&nbsp;<o:p></o:p></span></li><li class=3D"MsoNo=
rmal" style=3D"color:black;mso-list:l0 level2 lfo1;tab-stops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">It sends a consent message to each contact approx.. 30 minutes befor=
e the call launch time.&nbsp; The consent message
 is sent as an app notification.&nbsp;&nbsp;<o:p></o:p></span></li><li clas=
s=3D"MsoNormal" style=3D"color:black;mso-list:l0 level2 lfo1;tab-stops:list=
 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">If end-user interacts with the app and provides consent and preferre=
d time to call, the system will reschedule the
 call with the dialer.&nbsp; If end-user does not provide consent or does n=
ot interact with the notification, the call will be scheduled for dialing i=
mmediately. &nbsp;<o:p></o:p></span></li></ol>
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l0 level1 lfo1;tab-st=
ops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Smart call branding flow:<o:p></o:p></span></li></ol>
<ol style=3D"margin-top:0in" start=3D"5" type=3D"1">
<ol style=3D"margin-top:0in" start=3D"1" type=3D"1">
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l0 level2 lfo2;tab-st=
ops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Assertion will supply the software that will screen all outgoing and=
 incoming calls to/from the enterprise, use
 that hook to inform the mobile app that a call is expected to arrive from =
the enterprise.&nbsp;<o:p></o:p></span></li><li class=3D"MsoNormal" style=
=3D"color:black;mso-list:l0 level2 lfo2;tab-stops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Assertion will determine based on end-user=92s network and other con=
ditions, whether to launch the call as an App-branded
 call or fallback to a Telco branded call (fallback option is only in the U=
S).&nbsp;&nbsp;<o:p></o:p></span></li><li class=3D"MsoNormal" style=3D"colo=
r:black;mso-list:l0 level2 lfo2;tab-stops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">End-user will receive the call as a branded call with full screen gr=
aphics and a personalized message<o:p></o:p></span></li></ol>
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l0 level1 lfo2;tab-st=
ops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">The flow for dialer launched calls will be Consent flow + Smart call=
 branding flow.<o:p></o:p></span></li><li class=3D"MsoNormal" style=3D"colo=
r:black;mso-list:l0 level1 lfo2;tab-stops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">The flow for manually dialed calls will be Smart call branding flow =
(no Consent flow).<o:p></o:p></span></li><li class=3D"MsoNormal" style=3D"c=
olor:black;mso-list:l0 level1 lfo2;tab-stops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">NOTE: To support live call verification, Assertion needs to screen i=
ncoming calls as well.<o:p></o:p></span></li></ol>
<p class=3D"MsoNormal"><span style=3D"mso-ascii-font-family:Calibri;mso-far=
east-font-family:&quot;Times New Roman&quot;;mso-hansi-font-family:Calibri;=
mso-bidi-font-family:Calibri;color:black">&nbsp;<o:p></o:p></span></p>
<p class=3D"MsoNormal"><b><u><span style=3D"mso-ascii-font-family:Calibri;m=
so-fareast-font-family:&quot;Times New Roman&quot;;mso-hansi-font-family:Ca=
libri;mso-bidi-font-family:Calibri;color:black">Discovery questions:</span>=
</u></b><span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-famil=
y:&quot;Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-f=
amily:Calibri;color:black"><o:p></o:p></span></p>
<ol style=3D"margin-top:0in" start=3D"1" type=3D"1">
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level1 lfo3;tab-st=
ops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Which lines of businesses make outgoing calls?<o:p></o:p></span></li=
><li class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level1 lfo3;tab-s=
tops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Which dialing modes do you use?&nbsp;<o:p></o:p></span></li><ol styl=
e=3D"margin-top:0in" start=3D"1" type=3D"a">
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level2 lfo3;tab-st=
ops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Predictive<o:p></o:p></span></li><li class=3D"MsoNormal" style=3D"co=
lor:black;mso-list:l1 level2 lfo3;tab-stops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Preview<o:p></o:p></span></li><li class=3D"MsoNormal" style=3D"color=
:black;mso-list:l1 level2 lfo3;tab-stops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Progressive<o:p></o:p></span></li></ol>
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level1 lfo3;tab-st=
ops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Do you also do manual dials to customers?<o:p></o:p></span></li></ol=
>
<ol style=3D"margin-top:0in" start=3D"3" type=3D"1">
<ol style=3D"margin-top:0in" start=3D"1" type=3D"a">
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level2 lfo4;tab-st=
ops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Do employees call from their enterprise phones / mobile app or direc=
tly from their
<span class=3D"GramE">mobile phone</span>? (Note: In this version, this sol=
ution does not brand calls made from employee=92s
<span class=3D"GramE">mobile phone</span> directly.&nbsp;)<o:p></o:p></span=
></li></ol>
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level1 lfo4;tab-st=
ops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Do you outsource the =93out calling=94 process?<o:p></o:p></span></l=
i></ol>
<ol style=3D"margin-top:0in" start=3D"4" type=3D"1">
<ol style=3D"margin-top:0in" start=3D"1" type=3D"a">
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level2 lfo5;tab-st=
ops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">If you outsource, do all calls flow through your system or directly =
from the outsourcer to the Telco and to the
 customer?<o:p></o:p></span></li></ol>
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level1 lfo5;tab-st=
ops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">What is the&nbsp;Connect rate on the outbound calls?<o:p></o:p></spa=
n></li></ol>
<ol style=3D"margin-top:0in" start=3D"5" type=3D"1">
<ol style=3D"margin-top:0in" start=3D"1" type=3D"a">
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level2 lfo6;tab-st=
ops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Percentage of calls answered<o:p></o:p></span></li><li class=3D"MsoN=
ormal" style=3D"color:black;mso-list:l1 level2 lfo6;tab-stops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Average duration of connected calls<o:p></o:p></span></li></ol>
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level1 lfo6;tab-st=
ops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Do you measure outcomes of the outbound call (e.g., sales closure et=
c.),&nbsp; If so, how?&nbsp;<o:p></o:p></span></li><li class=3D"MsoNormal" =
style=3D"color:black;mso-list:l1 level1 lfo6;tab-stops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">What are your top 2 challenges in the outbound calling universe?<o:p=
></o:p></span></li><li class=3D"MsoNormal" style=3D"color:black;mso-list:l1=
 level1 lfo6;tab-stops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Are customers getting scammed by impersonators using your brand to c=
all them?<o:p></o:p></span></li><li class=3D"MsoNormal" style=3D"color:blac=
k;mso-list:l1 level1 lfo6;tab-stops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">How many customers have your mobile app?<o:p></o:p></span></li></ol>
<ol style=3D"margin-top:0in" start=3D"9" type=3D"1">
<ol style=3D"margin-top:0in" start=3D"1" type=3D"a">
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level2 lfo7;tab-st=
ops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">As an absolute number and as a percentage relative to your retail cu=
stomer base<o:p></o:p></span></li><li class=3D"MsoNormal" style=3D"color:bl=
ack;mso-list:l1 level2 lfo7;tab-stops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">IOS Vs Android<o:p></o:p></span></li><li class=3D"MsoNormal" style=
=3D"color:black;mso-list:l1 level2 lfo7;tab-stops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Used your mobile app in the last 30 days<o:p></o:p></span></li></ol>
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level1 lfo7;tab-st=
ops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">What dialer do you have?&nbsp;<o:p></o:p></span></li><li class=3D"Ms=
oNormal" style=3D"color:black;mso-list:l1 level1 lfo7;tab-stops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">What SBCs do you have?&nbsp;<o:p></o:p></span></li><li class=3D"MsoN=
ormal" style=3D"color:black;mso-list:l1 level1 lfo7;tab-stops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Do you have 100% SIP trunks?<o:p></o:p></span></li></ol>
<ol style=3D"margin-top:0in" start=3D"12" type=3D"1">
<ol style=3D"margin-top:0in" start=3D"1" type=3D"a">
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level2 lfo8;tab-st=
ops:list 1.0in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">If not, what percentage of outbound calls flow on SIP trunks?<o:p></=
o:p></span></li></ol>
<li class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level1 lfo8;tab-st=
ops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">Can we get a complete voice network architecture, so we understand t=
he components and their interactions?<o:p></o:p></span></li><li class=3D"Ms=
oNormal" style=3D"color:black;mso-list:l1 level1 lfo8;tab-stops:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">What is the user experience you seek?&nbsp;<o:p></o:p></span></li><l=
i class=3D"MsoNormal" style=3D"color:black;mso-list:l1 level1 lfo8;tab-stop=
s:list .5in">
<span style=3D"mso-ascii-font-family:Calibri;mso-fareast-font-family:&quot;=
Times New Roman&quot;;mso-hansi-font-family:Calibri;mso-bidi-font-family:Ca=
libri">What are the outcomes you expect?<o:p></o:p></span></li></ol>
<p class=3D"MsoNormal"><span style=3D"mso-ascii-font-family:Calibri;mso-far=
east-font-family:&quot;Times New Roman&quot;;mso-hansi-font-family:Calibri;=
mso-bidi-font-family:Calibri;color:black">&nbsp;<o:p></o:p></span></p>
<p class=3D"MsoNormal"><span style=3D"mso-ascii-font-family:Calibri;mso-far=
east-font-family:&quot;Times New Roman&quot;;mso-hansi-font-family:Calibri;=
mso-bidi-font-family:Calibri;color:black">Thanks<o:p></o:p></span></p>
<p class=3D"MsoNormal"><span style=3D"mso-ascii-font-family:Calibri;mso-far=
east-font-family:&quot;Times New Roman&quot;;mso-hansi-font-family:Calibri;=
mso-bidi-font-family:Calibri;color:black">&nbsp;<o:p></o:p></span></p>
<p class=3D"MsoNormal"><o:p>&nbsp;</o:p></p>
</div>
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